Tata Chemicals, a subsidiary of the Tata Group, has established the Tata Kisan Sansar (TKS), a network of franchised rural retail outlets which offer a comprehensive range of agricultural inputs and services to farmers.

The TKS has the objective of becoming a “onestop farmer’s solution shop” and follows a “hub and spoke” model with 32 hubs staffed by agronomists and community organizers offering farm-specific services like soil testing. Each hub, in turn, supports around 20 franchisee outlets in a radius of 50-60 km, with each outlet promoted by a local entrepreneur serving some 30 to 40 villages.

TKS offers extensive agri-products and services such as advice from agronomists and farmer’s training.