Hariyali Kisaan Bazaar: Developing Rural Businesses in India
Hariyali Kisaan Bazaar (HKB) is an innovative chain of rural agricultural supermarkets set up in India since 2002 by DCM Shriram Consolidated Ltd. (DSCL).
HKB is an innovative effort aimed at empowering farmers and meeting the needs of rural households by providing access to agricultural products, services and retail. Established in the countryside, the stores offer:
• quality inputs (fertilizers, seeds, pesticides, tools, veterinary products, animal feed, irrigation items, diesel, petrol)
• agronomic services with teams of extension workers and agronomists providing advice to customers
• financial products (crop insurance, credit, banking, investments, money transfers)
• consumer goods (groceries, home appliances, garments)
• access to output markets by helping farms produce buyback opportunities, commodity trading
• information (weather forecasts, market prices, farmers’ databases)
Each HKB centre caters to communities within a 25-30 km perimeter and impacts the life of about 20,000 households. HKB’s business model is to provide targeted services to farmers in remote regions. As such, it is a pioneering project because it contributes to rural and agricultural development while being a profitable business venture. It also reinforces the need for farming communities to have access to information and technology.
In June 2009, DSCL announced the plan to add 300 stores to the existing 300 by 2012. The group is currently present in eight states and is India’s largest rural retail chain.
Tags: India, market access, principle2, principle3, principle5
Sep 03, 2009
dear sir, i am basically a farmer and a veterinarian from tamil nadu.
i welcome and support your initiative. in my view apart from scintific
farming , production , marketing , first and foremost thing is finance
for farm operation is very difficult for small farmer in tamil nadu we have to rectify it.
Sep 04, 2009
sir, iam a chemical engineering graduate student , basicaly a farmers son.
i cardially welcome this idea
even i would like to implement in my village plese kindly give the detail information regardingit
Sep 10, 2009
Please contact Harikali Kisaan Bazaar directly if you’d like more information. Thanks for the comment. Best, the Farming First Editor
Sep 11, 2009
sir, iam a chemical engineering graduate student , basicaly a farmers son.
i cardially welcome this idea
even i would like to implement in my village
Sep 27, 2009
Dear Sir, i would like to know where your stores are located in Tamilnadu.
Oct 04, 2009
Dear Sir !
We are small farmer and looking for vegetable productivity improvement, learn new technique to reduce cost of investment too.
Oct 21, 2009
sir,
i leave in haryana and a small farmer and our family is not satisfy with my income sir i want to grow some good vegetable product that i can earn good plz help me
Oct 25, 2009
R/Sir,
I have seen your marked in near by Sagar District M.P. I would like to know about the process of open this market in my city and what are the requirements and modalities needed for that please kindly inform me. you can also share the information how we will become a part of your esteem project.
Deepak Pandey
Nov 23, 2009
Sir
You are request to please let know your Hariyali Bazaars in Maharashtra state or near to Mumbai city.
pranshu
Nov 26, 2009
sir
i am agri-graduate, and basically from chhattishgarh. i would like know about your expansion programme, and are you giving the store in franchise basis or you control yourself. if possible kindly give some information. i m eagar to know about your system.
thankyou
Dec 16, 2009
sir want to study of your business hkb. so i need of full detailof hkb business. i m student of abm from bhu.
thank you sir
Dec 17, 2009
dear sir ,
as a farmer i welcome the move by dcm sriram move to help the farmers. as of now u has to on for natural farming and as well as scientific method
this stores are not for profit making because , govt, mandi’s are not farmers favaroble in their life hood .they are suckink the blood of the farmers.where to contact for the same stores intamilnadu
Dec 20, 2009
sir,
I am a MBA student and interested in doing my project on similar lines,
can you mail me more informatin about hariyali kisaan bazaar.
Feb 08, 2010
sir,
I just visited ur outlet its so good and very useful to farmer I would like to know about the process of open this market in my city and what are the requirements and modalities needed for that please kindly inform me please tell me
Feb 16, 2010
I have seen your market in near by nidadavole,westgodavari District,A.P. I would like to know about the process of open this market in my nearest town is Anakapalli, visakhapatnam district which is famous for jaggary marchanting and what are the requirements and modalities needed for that please kindly inform me.
Feb 22, 2010
sir,
I am a MBA student and i am belong for rural aria and interested in doing my project on similar lines,
can you mail me more informatin about hariyali kisaan bazaar.
–Deepak B.Ratnaparakhi MBA II Year School Of Commerce & Management Sciences Swami Ramanand Teerth Marathwada University Nanded